Market Access and Value-added Strategies in the Specialty Crops Industry

نویسندگان

چکیده

Value-added (VA) technologies can help farmers in the specialty crops industry generate new products, increase off-season income sources, expand market access, and improve overall profitability. The United States Department of Agriculture defines VA agricultural products as those that have been changed physically or produced a manner enhances their value. Drawing from this definition, we investigated adoption technologies, such drying, physical cutting into customer-ready portions, washing, by farmers. objectives study were two-fold. First, analyzed how access drives crop to adopt technologies. Second, addressed key identification issues investigating potential endogeneity between (vertical diversification) number (horizontal diversification), which not technology literature. Data for 2019 Web-based survey States. results suggest growers’ networks, diversification are major drivers industry. indicate who adopted experienced economic growth relative counterparts.

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ژورنال

عنوان ژورنال: Hortscience

سال: 2023

ISSN: ['0018-5345', '2327-9834']

DOI: https://doi.org/10.21273/hortsci16909-22